The start of a new chapter for Schuitemaker led by Henk Landeweerd: Excellent Winter Management
The start of a new chapter for Schuitemaker led by Henk Landeweerd: Excellent Winter Management
In a world of constant development and progress, it is essential that the brand is in sync with the innovative products and services Schuitemaker offers. Under the leadership of Henk Landeweerd - who has served as managing director at Schuitemaker, SVgroup's smoothness control brand, since last year - the decision was made to rebrand and reposition our brand to reflect our focus, dedication and vision. From now on, Schuitemaker, Master your Mobility will continue under the name: Schuitemaker, Excellent Winter Management. Henk Landeweerd talks more about this rebranding and the strategic choices made in this interview.
A new brand promise: Excellent Winter Management
'It is important that it is immediately clear what our brand stands for and what we do,' Henk explains. 'A lot has happened behind the scenes recently. Thought has been given to the future of the company, with sustainability, progressiveness and the customer at the centre. With our former brand promise: Master your Mobility, it was not clear enough what we stand for. Hence the decision was made to rebrand, retaining the familiar brand name but accompanied by a new promise. This brand promise is the result of the revised vision, mission and strategy. From now on, we will continue as Schuitemaker, with the powerful promise: Excellent Winter Management.
Schuitemaker as first choice partner in premium winter solutions
'Our vision is clear: Schuitemaker aims to be the first choice partner in premium winter solutions. We want to work closely with stakeholders who value customer-oriented service and solutions that improve their performance. Together with our partners, we create a winter landscape where safety, efficiency and customer satisfaction are key,' says Henk Landeweerd.
'The accompanying mission is to deliver sustainable top-quality solutions, where Schuitemaker guarantees maximum uptime of machines and systems through a transparent automated process, ensuring reliability for our customers, anytime, anywhere.
Customer focus
At Schuitemaker, the customer is central. Reliability, sustainability, transparency and innovation are therefore at the heart of the Schuitemaker brand. 'We strive to provide premium products and services that are not only safe and user-friendly, but also have a long lifespan. We optimise, automate and digitise our processes to ensure a streamlined and efficient winter service. Our strategy focuses on circularity, where efficiency and longevity are paramount,' said Henk Landeweerd.
A fresh look
In addition to the name change, Schuitemaker is also undergoing a visual transformation. The colour red gives way to, a colour that stands for loyalty, trust, willpower and progressiveness. This colour change emphasises our commitment to innovation and makes our distinction clear from other entities within the SVgroup. It marks a new step for the future, reinforces Schuitemaker's core values and signals commitment to our stakeholders.
